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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura OPSI Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Aktualita Manajemen Owner : Riset dan Jurnal Akuntansi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Multidisciplinary Academic MEDIA STUDI EKONOMI Jurnal Mantik JOURNAL OF BUSINESS STUDIES MANAJEMEN DEWANTARA Jurnal Pendidikan dan Konseling Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA Enrichment : Journal of Management Literatus Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi jurnal syntax admiration Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Ekonomi dan Manajemen Jurnal Cafetaria Jendela Pendidikan Journal of Economics and Business UBS JUDICIOUS: Journal of Management Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) International Journal of Global Operations Research Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Jurnal Ekonomi Journal of Indonesian Management Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Economic, Business and Engineering (JEBE) Bursa : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Journal of Social Science Jurnal Informatika Ekonomi Bisnis JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Inovasi Global Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen)
Tantri Yanuar Rahmat Syah
Universitas Esa Unggul
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

 1 
Pengaruh Penggunaan Media Sosial dan E-Wom Terhadap Kepercayaan dan Minat Beli Belanja Online Yedi Suryadiningrat; Tantri Yanuar Rahmat; Rina Anandita
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.515

Abstract

Technological developments in the past five years have been very fast and dynamic. This also has an effect on the use of technology that is used by humans to transact, especially on increasing buying interest. The main objective of this study was to examine the effect of electronic word of mouth (e-wom) and the use of social media on the level of trust and consumer buying interest. To achieve this goal, data was collected using a questionnaire through an online survey of 180 respondents aged 29-39 years and its location in Jakarta. The collected data was analyzed using SPSS and Structural Equation Modeling (SEM) lisrel. The results of this study indicate that the use of social media / Social Networking Sites (SNS) can influence the level of trust and interest in buying consumers while information and comments on online stores / online shops have effect on consumer buying interest. Keywords: use of social media, e-wom, level of trust, interest in buying
How E-Wom Influence Purchase Intention Mediated by Trust and Brand Awareness: Case on Generation X in Indonesia Rendy Arifin; Tantri Yanuar Rahmat Syah
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.411

Abstract

nformation spreads rapidly through social media, with a steady increase in social media users in Indonesia each year. This presents an important concern for marketers, particularly in the automotive industry, which has experienced growth in car sales in 2021. Information disseminated between social media users, known as electronic word-of-mouth (e-WOM), is believed to have an impact on consumers' purchase intentions. Therefore, this research aims to examine the influence of e-WOM on social media affects the purchase intention of a car in Indonesia. This study uses a quantitative research approach with the application of Structural Equation Model (SEM) method. Data collection is conducted with the purposive sampling technique, targeting Generation X respondents in Indonesia who actively use social media and feels interested to buy a car. The questionnaire is distributed via Google Forms, and data analysis is conducted by SPSS 24 and SmartPLS 3. From 119 respondents, trust and brand awareness emerge as the key factors that increase purchase intention for a car in Generation X. Additionally, trust and brand awareness act as mediators between e-WOM and purchase intention, because e-WOM does not directly impact purchase intention. In addition, this study does not provide evidence supporting the moderating role of price. In conclusion, car marketers in Indonesia should effectively manage the spread of e-WOM information on social media platform.s This information has the potential to enhance consumer brand trust and awareness, influencing the emergence of their purchase intentions. Keywords: brand awareness, e-wom, generation x, purchase intention, social media
Co-Authors Abadi, Ferryal Abdul Karim Ambari Abu Naim Adam Ahmad Alwansyah Adi Asriadi Sutisna Aditianata Aditianata Afia Jono Agung Hartanto Agus Diyanto Agus Munandar Agus Munandar Agusdini Banun Saptaningsih Agusdini Banun Saptaningsih Ahmad Nuh Aji Erlangga Aldhita Anggreliany Putri Alice Cynthia Dewi Alie Sutjiadi Aloysia Pranata Amalia Iskandriani Andayani Andayani Andre Depeda Prantino Angela Anjelier Anisa Noviyanti Antonius TS Prabowo Apiet Ginanjar Aqmarina Hidayah Ardian Pramana Wicaksana Arief Budiman Arini Egi Tiarawati Asep Jailani Nuriapraja Asya Zahratur Rahma Awaliya Febby Ariyanti Baiq Yuliana Andriani Putri Baiq yuliana Andriani Putri Barlian Susanti Budhi Fahlevi C.S.P. Wekadigunawan Caecilia Kwarti Krist Marsiwi Cahyo Kusumo Wijoyo Calvien Pradiptha Giovannie Candra Saputra Casmun Casmun Chartini Chartini Christian Elizar CSP Wekadigunawan Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Dadan Ramdhani Daniel Hero Fersil Punuindoong Daniel Mashudi Dany Prastio Darmansah Darmansah Darmansah Darmansah Daryanti Daryanti Debby Andriany Desvi Anggrianda Devi Widiawati Dewi ANGGRAENI Diahwati Kustianingsih Dian Alfia Purwandari Dian Alfia Purwandari Dian Primavera Widodo Diana Aulia Nuroktavia Diana Fajar Wati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Imam Perdana Putra Diyah Asida Dudi Permana Dwi Joko Siswanto Dwi Joko Siswanto Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Hamdi Edi Suwito Ega Bonar Bastari Eko Tama Putra Saratian Eli Susiani Br Ginting Elprida Sidabutar Erlyn Shukma Dewi Eufrosina Nona Ranti Evan Stiawan Evi Santi Evi Susanti Evi Susanti Fadilah Nur Azizah Fadilah Nur Azizah Fakhrudin Fakhrudin Fara Hajar Puspita Putri Faschruella Maudhiky Fathul Amal Syamsul Arifin Febry Nur Fauzi Felicia Indriana Ferry Pantjoro Prihambodo Fifi Fifi Fifiana Teresia Lilianira Fina Mirri Barlian Isa Franky Franky Frisky Valentina Hutagalung Frizky Ramadhan Gunawan Gunawan Hadriyanto Hadriyanto Hanafi, Kemal Muhammad Hanifatul Riskiya Hanut Priyanto Harefan Arief Hari Sapto Yudiarso Hariani, Swarmilah Helmy Nur Efendi Yusuf Hendra Lesmana Hendro Hendro Heppy Meilysthia Putri Herriyanto Kurniawan Heskiano Heskiano Husein Umar Husni Imron Iis Kurniasari Ikraman Ikraman Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Ikramina Larasati Hazrati Havidz Indah Maulina Dewi Irawati Irawati Irfan Irfan Irfan Noviandy Aulia Itta Sari Jauharun Niam Jayanti Mayasari Simamora Jennifer Kristiani Adam Jesslyn Valentina Jonathan Jodi Widardi Johanes Tantra Wijaya Joni Agam Jusuf Sitorus Karisma Amirahfatin Kartika Sari Karyono Karyono Kenny Muliawan Ketut Sunaryadi Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Ketut Sunaryanto Kiki Kiki Kishen Kishen Krishanty Eka Putri Kristian Danuadji Lelly Cholilah Hasyim Liany Halim Lidwina Friska Adriana Pijoh Lie Phing Lili Nurlitasari Loke Fristanto Lulik Sri Adarini M. Reza Hilmy M. Reza Hilmy Made Ngurah Aditya Paramartha Maria Agnes Vetter Marudut Sitanggang Maswani Maswani, Maswani Mauritius Kurniawan Mediana Surya Melani Widyawati Sidharta Meydi Nindia Larasati Mochamad Soelton Mohamad Reza Hilmy Mohamad Reza Hilmy Mohammad Munir Muhamad Yusuf Firdaus Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Rully Firmansyah Munandar, Agus Najihatun Najihatun Nerissa Arviana Ni Kadek Ayu Kusherawati Ni Putu Diah Wahyuni Niko Garuda Adiyono Noviati Noviati Novita Sari Enny Astuti Nuraini Setiawati Suwarni Nurhayati Achmad Ratina Octaviani Poerwosasmita Prasetyo, Wisnu Budi Prihartanto Dwi Saputra Priyo Hadi Susananto Pusaka, Semerdanta R Rojuaniah R Rojuaniah Rachmawati Putri Utami Rafida Rafsanjani Ratih Pratiwi Ratna Indrawati Ratna Indrawati Ratna Indrawati Ratna Indrawati Lestariani Ratna Indrawati Lestariani Ratna Indrawati Lestariani Ratna Indrawati Lestariani Ratna Indrawati Lestariani Ratna Syaka Aprilda Rendy Arifin Reni Afriani Revin Prasetia Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Ria Oktaviani Ribut Prasetyo Riedho Agustian Rifsha Egiannelyandra Rina Anandita Rina Anindita Rio Ramadhan Risa Bela Riskung Karim Marsuki Rival Cahya Setiawan Rizaldy Baskara Rizky Artadi Roisyam Azmal Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rokiah Kusumapradja Rokiah Kusumapradja Rokiah Kusumapradja Rokiah Kusumapradja Rona Novia Rosita Rosita Rufyan E. Sofyan Ryan Perdana Putra Safara Putri Maharani Samerdanta Pusaka Samerdanta Pusaka Samerdanta Pusaka Samerdanta Pusaka Sella Rosella Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Semerdanta Pusaka Septi Indartinah Serkandi Serkandi Setiana Arifwandi Shinta Shinta Sigit Wisnu Dermawan Silvi Triana Simon Petrus Hendrik Hutapea Simon Petrus Hendrik Hutapea Sri Rahayu Ningsih Suharyati Shafiyyah Sutrisno Sutrisno Suwarto Suwarto Syafriadi Cut Ali Syara Syara Sylvia Christin Syuman Takdir Taryana Taryana Tati Nugrahati Teguh Maulana Teguh Wijaya Tigor Maruhum Hutapea Tri Nurfitriati Vicky Ayu Efrilia Wahyu Agung Saputro Wahyudi, Ickhsanto Wahyuni Dian Purwati Wijoyo, Cahyo Kusumo Wiwin Gusnia Wulan Mawarti Yani Kurniawan, Yani Yani Soleha Yanto Ramli Yanto Ramli Yedi Suryadiningrat Yeni Kamalia Yonatan Setiadi Yora Harzaviona Yudi Eriyanto Yudwi Erisha Z Zulhamiadi Zaini Abdilah